Why you need to make ineffective issues | Simone Giertz

Isabella Oliver Maternity

On this joyful, heartfelt speak that includes demos of her splendidly wacky creations, Simone Giertz shares her craft: making ineffective robots. Her innovations — designed to cut greens, minimize hair, apply lipstick and extra — not often (if ever) succeed, and that is the purpose. “The true magnificence of creating ineffective issues [is] this acknowledgment that you do not all the time know what the very best reply is,” Giertz says. “It turns off that voice in your head that tells you that you recognize precisely how the world works. Perhaps a toothbrush helmet is not the reply, however not less than you are asking the query.”

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